Contact us on: 0800 999 8866

Privacy Statement


EA-RS Group Limited is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to the EA-RS Group Limited Web site and governs data collection and usage. By using the EA-RS Group Limited website, you consent to the data practices described in this statement.

Collection of your Personal Information

EA-RS Group Limited collects personally identifiable information, such as your e-mail address, name, home or work address or telephone number. EA-RS Group Limited also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favorites.

There is also information about your computer hardware and software that is automatically collected by EA-RS Group Limited. This information can include: your IP address, browser type, domain names, access times and referring Web site addresses. This information is used by EA-RS Group Limited for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the EA-RS Group Limited Web site.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through EA-RS Group Limited public message boards, this information may be collected and used by others. Note: Surefire Services Ltd does not read any of your private online communications.

EA-RS Group Limited encourages you to review the privacy statements of Web sites you choose to link to from Surefire Services Ltd so that you can understand how those Web sites collect, use and share your information. Surefire Passive Limited is not responsible for the privacy statements or other content on Web sites outside of the Surefire Passive Limited and Surefire Services Ltd family of Web sites.

Use of your Personal Information

EA-RS Group Limited collects and uses your personal information to operate the EA-RS Group Limited Web site and deliver the services you have requested. EA-RS Group Limited also uses your personally identifiable information to inform you of other products or services available from EA-RS Group Limited. Surefire Passive Limited may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

EA-RS Group Limited does not sell, rent or lease its customer lists to third parties. EA-RS Group Limited may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. In addition, EA-RS Group Limited may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to EA-RS Group Limited, and they are required to maintain the confidentiality of your information.

EA-RS Group Limited does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

EA-RS Group Limited keeps track of the Web sites and pages our customers visit within EA-RS Group Limited, in order to determine what EA-RS Group Limited services are the most popular. This data is used to deliver customized content and advertising within EA-RS Group Limited to customers whose behavior indicates that they are interested in a particular subject area.

EA-RS Group Limited Web sites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on EA-RS Group Limited or the site; (b) protect and defend the rights or property of EA-RS Group Limited; and, (c) act under exigent circumstances to protect the personal safety of users of Surefire Passive Limited, or the public.

Use of Cookies

The EA-RS Group Limited Web site use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Surefire Passive Limited pages, or register with EA-RS Group Limited site or services, a cookie helps EA-RS Group Limited to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Surefire Passive Limited Web site, the information you previously provided can be retrieved, so you can easily use the Surefire Passive Limited features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the EA-RS Group Limited services or Web sites you visit.



This is a list of the main cookies set by the website, and what each is used for:



uit,di,dt,uid,_utavc,bt2,loc -



This set of cookies third party cookies supplied by addthis to enable you to share our content via social networks such as facebook, twitter and linked in, these cookies are required to enable logins to each network.






This cookie stores a session ID for users who have not registered and logged in to the website to view standard website content.






This cookie is set by ASP.NET and stores the identifier of the currentuser's session i.e. Every time a user visits the website, they have a unique session ID. This stops page requests from being seen as independent requests, but part of a string of requests. This lasts for the user's current session only. A session is defined as the period of time that a unique user interacts with a Web application.






This cookie is generated by ASP.NET MVC and is designed to protect our website against malicious form post attacks.


The __utma Cookie

This cookie is what's called a "persistent" cookie, as in, it never expires (technically, it does expire…in the year 2038). This cookie keeps track of the number of times a visitor has been to the site according to the cookie, when their first visit was, and when their last visit occurred. Google Analytics uses the information from this cookie to calculate statistics such as visits per day.


The __utmb and __utmc Cookies



The B and C cookies work together to calculate how long a visit takes. __utmb takes a timestamp of the exact moment in time when a visitor enters a site, while __utmc takes a timestamp of the exact moment in time when a visitor leaves a site. __utmb expires at the end of the session. __utmc waits 30 minutes, and then it expires.



The __utmz Cookie



__utmz keeps track of where the visitor came from, what search engine they used, what link they clicked on, what keyword they used, and where they were in the world when they accessed a website. It expires in 15,768,000 seconds – or, in 6 months. This cookie is how Google Analytics knows to whom and to what source / medium / keyword to assign the credit for a Goal Conversion.



The _ga Cookie



This cookie is used by Google Analytics to distinguish users, it has an expiration time of 2 years


The _gat Cookie


This cookie is used by Google Analytics to reduce the amount of requests sent. It has an expiration time of 10 minutes




Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.




This is a functional administration cookie that really only affects logged in users and administrators of the website, ensuring that the correct mode "edit mode" is the default setting for making website changes.






This cookie identifies the last page that was visited.






This cookie stores a session ID for users who have not registered and logged in to the website to view standard website content.






Stores user location to deliver country specific content.





A cookie that is launched when a mobile device is detected.


Security of your Personal Information

EA-RS Group Limited secures your personal information from unauthorized access, use or disclosure. Surefire Passive Limited secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other Web sites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Changes to this Statement

EA-RS Group Limited will occasionally update this Statement of Privacy to reflect company and customer feedback. Surefire Services Ltd encourages you to periodically review this Statement to be informed of how Surefire Passive Limited is protecting your information.

Contact Information

EA-RS Group Limited welcomes your comments regarding this Statement of Privacy. If you believe that EA-RS Group Limited has not adhered to this Statement, please contact EA-RS Group Limited at . We will use commercially reasonable efforts to promptly determine and remedy the problem.




Why Customers Trust Us

  • We had absolutely no idea what fire doors we had fitted in our building, EA-RS Passive Fire Protection completed a full asset and identify areas for improvement.

    - Government Institution -
  • Cables and pipes had compromised our passive fire compartmentation over time, the EA-RS Passive Fire Protection team provided a quick turnaround to survey and protect these areas.

    - Data Centre -
  • We had never looked above our ceiling tiles in the office or considered how a fire could spread so quickly, EA-RS Passive Fire Protection have really helped to open our eyes to the hidden dangers.

    - Commercial Building Owner -

Technical guidance and drawings service to assist at planning stage.


Specification advice to identify the correct product for the risk.


Protecting our historic properties from fire.


Helping residential, commercial and industrial building owners to mitigate their fire risks.


Fully qualified Fire Engineers to help with the your fire strategy requirement and ongoing fire risk assessment needs thoughtout the life cycle of your building.


EA-RS Passive Fire Protection will only ever use a single manufacturer system to create the perfect penetration and linear seal in your building. Ensuring your legal obligations / compliance with certified tested systems.